You’re out shopping for that beautiful piece of diamond jewellery – a ring, studs, pendant, for that special occasion. It is easy to feel overwhelmed with jargon of the 4Cs of a diamond – carat weight, clarity, colour and cut. How do you cut through the sales pitch and technical jargon to select a [...]
What is important for you when choosing a diamond – the colour, clarity or size? Do you understand how these impact upon the price? What safeguards should you have to ensure that you are getting what you paid for? Imperfect information sources of the customer I have always witnessed customers grapple with understanding [...]
Congratulations! So, you have finally decided to take the plunge and propose to your girlfriend. Now comes the hard bit – shopping for the engagement ring that will “wow” her and make her say “yes”. It can be a daunting task, balancing the reality of budget vs what you think she would like, and [...]
Off the 4C’s that value a diamond – Cut, Colour, Clarity and Carat Weight, the Cut is probably the most under-estimated and yet has the biggest impact on the sparkle of a diamond. But are diamonds cut for Certification or to obtain the maximum sparkle? What is the importance of a diamond certificate in [...]
Colour of a Diamond When we talk about "colour" in a white diamond; remember, we are actually referring to the "lack of colour" or "how colourless" the diamond is. The more the "colourless" the diamond, the more valuable it is. It is easy to mistake the "sparkle" of a diamond to the "colour". As [...]
