What factors influence your diamond buying process?


What is important for you when choosing a diamond – the colour, clarity or size? Do you understand how these impact upon the price? What safeguards should you have to ensure that you are getting what you paid for? Imperfect information sources of the customer I have always witnessed customers grapple with understanding [...]

What factors influence your diamond buying process?2019-09-13T22:56:57+00:00

6 Tips for that perfect engagement ring


Congratulations! So, you have finally decided to take the plunge and propose to your girlfriend. Now comes the hard bit – shopping for the engagement ring that will “wow” her and make her say “yes”. It can be a daunting task, balancing the reality of budget vs what you think she would like, and [...]

6 Tips for that perfect engagement ring2019-09-13T23:04:15+00:00

Diamond cut grading and certification


Off the 4C’s that value a diamond – Cut, Colour, Clarity and Carat Weight, the Cut is probably the most under-estimated and yet has the biggest impact on the sparkle of a diamond. But are diamonds cut for Certification or to obtain the maximum sparkle? What is the importance of a diamond certificate in [...]

Diamond cut grading and certification2019-08-21T01:54:17+00:00



Clarity of a Diamond The clarity of a diamond refers to the amount of inclusions and blemishes which are a naturally occurring part of a diamond. Clarity is graded based on the amount, size, shape and location of the natural inclusions and blemishes in the diamond. Whether or not these can be seen by [...]