You’re out shopping for that beautiful piece of diamond jewellery – a ring, studs, pendant, for that special occasion. It is easy to feel overwhelmed with jargon of the 4Cs of a diamond – carat weight, clarity, colour and cut. How do you cut through the sales pitch and technical jargon to select a [...]
Looking for a diamond? Are you overwhelmed by the sales pitches of sales people and the jargon of the 4C’s of grading a diamond? Here is a true to life experience of how I helped my customer select the right stone for themselves and walk away happy. I was recently approached by [...]
What is important for you when choosing a diamond – the colour, clarity or size? Do you understand how these impact upon the price? What safeguards should you have to ensure that you are getting what you paid for? Imperfect information sources of the customer I have always witnessed customers grapple with understanding [...]
In the first of a series, we explore a variety of diamond shapes starting here with the Cushion cut. We hope that these are a brief, yet informative guide to help you select that ideal shape for your finger. Shape The Cushion cut distinguishes itself in the shape of a square with rounded corners [...]
Congratulations! So, you have finally decided to take the plunge and propose to your girlfriend. Now comes the hard bit – shopping for the engagement ring that will “wow” her and make her say “yes”. It can be a daunting task, balancing the reality of budget vs what you think she would like, and [...]
